Sunday, June 7, 2009

Nothing is sacred in advertising

I was watching this video and thinking about how awesome spontaneous guerrilla art happenings are. But my heart sank when I visited the link that appears at the end and I realized this was all set up by A&E to promote their Hammertime television series - yet another example of how corporations co-opt cool underground art trends and movements.
I wonder how much the dancers got paid.

1 comment:

Sean said...

I didn't know this was an advertisement, but it is happening a lot now. For example, T-Mobile's bullshit:

As opposed to awesome random musical:

Another weird advertising thing are these quests that give really obscure hints in public places that lead to other hints that eventually lead to a commercial. What a horrible trick.